Zulamran Hilmi is the Creative Director and Co-Founder of 33.3™, a studio working across design, culture, and experiential technology. His work spans global entertainment, luxury, and cultural sectors, shaped by rigorous visual standards and strategic thinking.
His projects range from large-scale drone shows to state-level branding campaigns, each approached with clarity, cultural awareness, and long-term vision.
‘THIS IS JOHAN’
ART DIRECTION
An exploration of rupture: datamosh as texture, protest as palette, demolition as rhythm, collapsing images reassembled into a collage of volatile imagery.
CARHARTT KUALA LUMPUR LAUNCH
ART DIRECTION
Live Visuals.
A cross-border collision of Malaysia and South Korea’s sharpest voices, an ode tracing origin myths while carving out terrain in the global landscape.
A cross-border collision of Malaysia and South Korea’s sharpest voices, an ode tracing origin myths while carving out terrain in the global landscape.
ART DIRECTION
Cover art by Kin Mun Chong, Photography by Hariz.
Satu Malam di Temasek reflects on life during the pandemic—when perspectives shifted and we existed in quiet tension, certain of where the crisis would end but lost in the uncertainty of getting there.
‘KITAB BASAH’
CREATIVE DIRECTION
Kitab Basah is a collaboration with Pusaka and Kumpulan Kuda Kepang Parit Raja, tracing the visual and performative language of Kuda Kepang—a Javanese dance carried into Johor through diasporic memory. The work is conceived as an exploration of thresholds: between the seen and the unseen, the body and its departure, the earthly and the celestial.
‘INTO THE WILD’
CREATIVE DIRECTION
Set against the Petronas Towers, Cartier’s Into the Wild launch marked the first-ever drone show in KLCC Park, where nature came alive in the city skyline with an emerald-eyed panther and a blooming hibiscus illuminated the night, accompanied by a dramatic soundtrack beneath an overcast sky.
JOE FLIZZOW FT. JAY PARK & MK - ‘CIAO’
ART DIRECTION
Music video directed by Shahrin Bahar & Produced by 33.3™
A cross-border collision of Malaysia and South Korea’s sharpest voices, an ode tracing origin myths while carving out terrain in the global landscape.
A cross-border collision of Malaysia and South Korea’s sharpest voices, an ode tracing origin myths while carving out terrain in the global landscape.
‘VISION ADVANTAGE’
CREATIVE DIRECTION
See what other’s see, find what other’s dont. 1 of 1 edition by Tep York and Weng Rajaie