Zulamran Hilmi is the Creative Director and Co-Founder of 33.3™, a multidisciplinary studio working at the intersection of design, culture, and technology. With over a decade of experience spanning global entertainment, music, luxury, and national cultural projects, his practice is defined by visual clarity, cultural awareness, and design thinking. 

From nationwide drone shows to state campaign identities, he approaches every project with a design-first, audience-aware, and future-facing perspective.



‘THIS IS JOHAN’
LIVE TOUR VISUALS
ART DIRECTION 

An exploration of rupture: datamosh as texture, protest as palette, demolition as rhythm, collapsing images reassembled into a stage of volatile imagery.

JOE FLIZZOW - ‘SATU MALAM DI TEMASEK’
MUSIC VIDEO
ART DIRECTION

Music video directed by Diffan Sina Norman & Produced by 33.3™
Cover art by Kin Mun Chong, Photography by Hariz.

Satu Malam di Temasek is a reflection on the past two years of the pandemic—an exploration of altered perspectives and the quiet tension of knowing our inevitable destination, yet remaining uncertain of the path that leads us there.

‘INTO THE WILD’
DRONE LIGHT SHOW
CREATIVE DIRECTION

Set against the Petronas Towers, Cartier’s Into the Wild launch marked the first-ever drone show in KLCC Park, where nature came alive in the city skyline with an emerald-eyed panther and a blooming hibiscus illuminated the night, accompanied by a dramatic soundtrack beneath an overcast sky.


‘LOCATION REMOTE’
CONTENT PRODUCTION
ART DIRECTION 

Photography & Videography by Miftha Bahardeen.


 ‘KITAB BASAH’
PERFORMANCE & RITUAL
CREATIVE DIRECTION

Kitab Basah is a collaboration with Pusaka and Kumpulan Kuda Kepang Parit Raja, tracing the visual and performative language of Kuda Kepang—a Javanese dance carried into Johor through diasporic memory. The work is conceived as an exploration of thresholds: between the seen and the unseen, the body and its departure, the earthly and the celestial. 


KILLEUR CALCULATEUR 
‘GOOD THINGS DON’T LAST FOREVER’
ART DIRECTION


 2006 - 2022


JOE FLIZZOW FT. JAY PARK & MK - ‘CIAO’
MUSIC VIDEO
ART DIRECTION


Music video directed by Shahrin Bahar & Produced by 33.3™
A cross-border collision of Malaysia and South Korea’s sharpest voices, an ode tracing origin myths while carving out terrain in the global landscape.


‘VISION ADVANTAGE’
CREATIVE DIRECTION

See what other’s see, find what other’s dont. 1 of 1 edition by Tep York and Weng Rajaie.


‘VISIT MALAYSIA 2020 CAMPAIGN LAUNCH’
DRONE LIGHT SHOW
CREATIVE DIRECTION

A swarm of drones lit up Dataran Merdeka before a sea of spectators, transforming icons like the trishaw and hornbill into luminous symbols in the night sky as part of Tourism Malaysia’s Visit Malaysia 2020 campaign.