Zulamran Hilmi is a creative director and collaborator with artists, brands and business owners. Often leading projects that ranges from brand identities, capsule collections, campaigns, live visuals and music videos. His intuitive grasp of evolving trends allows him to preemptively meet the ever-shifting needs of his audience, delivering work that resonates on a cultural level.
‘THIS IS JOHAN’
VISUALS

ART DIRECTION 
Malaysia’s hip-hop pioneer — Joe Flizzow, stood before a captivated and sold-out audience in his mementous debut concert, ‘This is Johan’. The presentation brought together a curated tapestry of visuals as a dynamic partner, enhancing Flizzow’s commanding presence and infusing his tracks with an extra layer of energy


2023

CAHAYA :
KITAB BASAH

CREATIVE DIRECTION
A collaboration between Senilab, 33.3™, Pusaka and Kumpulan Kuda Kepang Parit Raja, Kitab Basah explores and reimagines the concept of light by colliding traditions, ritualistic practices and sonic textures


2022


JOE FLIZZOW
SATU MALAM DI TEMASEK

CREATIVE DIRECTION 
A  journey through life's highs and lows, a cautionary tale of stardom's trials, and a mirror reflecting societal critiques. It's a reminder that in our pursuits, nothing is everlasting

Music video directed by Diffan Sina Norman & Produced by 33.3™
Cover art by Kin Mun Chong, Photography by Hariz



2022

KILLEUR CALCULATEUR 
‘GOOD THINGS DON’T LAST FOREVER’

GRAPHIC DESIGN
Killeur Calculateur exit was a reminder that even with the band’s tremendous impact, 'Good Things Don’t Last Forever.' Yet, their sonic legacy continues to resonate, a testament to their enduring influence

2022

VISION ADVANTAGE

CREATIVE DIRECTION & GRAPHIC DESIGN
See what other’s see, find what other’s dont. 1 of 1 edition by Tep Yor and Weng Rajaie

2023


DXASIA

BRAND IDENTITY
HipHopDX Asia is a counterpart of the popular hip hop website HipHopDX that focuses on the hip hop scene in the Asian region. DX Asia covers a wide range of topics, including news, interviews, reviews, and opinion pieces on Asian hip hop artists, labels, and events

2020
KARDINAL

ART DIRECTION 
Kardinal Stick's visual identity is a modern and sophisticated blend of fashion, technology, and architecture — it is also a reflection of the modern, cosmopolitan lifestyle that its customers aspire to

2023
INTERPOLATING

IMAGE MANIPULATION


2021

DJ CZA — VETO

CREATIVE DIRECTION
Music video directed by Shahrin Bahar & Produced by 33.3™
Visuals by Hirashe


2020

© 2022 — Zulamran Hilmi All Rights Reserved